The
Berry, Sweet Power of Partnerships
We are so excited
to tell you about a new partnership of three
amazing companies that have been brought
together by the New Castle County Chamber
of Commerce…collaboration
at its finest!
FruitFlowers™ of DE and Lamberti's Cucina of Prices
Corner are partnering with the Delaware Breast Cancer Coalition (DBCC) to hold
several unique events this year. “Our hope is to raise awareness of breast
cancer and to raise funds to provide programs and resources for this life-saving
fight” says FruitFlowers co-owner Lorie Marrella. “Everyone knows
someone who has been impacted by breast cancer", adds co-owner Susan Talluto.
Rossana Carannante of Lamberti’s Cucina located in Prices Corner did not
hesitate when asked to partner with FruitFlowers to host several of the events
planned. FruitFlowers and DBCC first met at a New Castle County Chamber of Commerce
event at the DuPont Country Club in 2009 with FruitFlowers selling pink chocolate-covered
strawberries to benefit DBCC. The relationship and partnership has
continued to grow since then. “We are really excited about this partnership
and about the unique events being planned”, says Priscilla Rakestraw of
the DBCC. All involved are also pleased
to be members of the New Castle County Chamber
of Commerce and are grateful for the support
given small businesses and non-profit organizations.
“We are thrilled
with the dedication and resources that the
folks at FruitFlowers and Lamberti's are giving
to DBCC and our work to defeat breast cancer” adds
Rakestraw.
The theme “Treasure
the Chest” was
created and was a hit with Lorie, Susan & Rossana
as well as the DBCC. “Everything
would be centered around the theme”,
says Rakestraw.
The first event, The Treasure
Chest Yard Sale was held on April 17th & 18th
this past spring at FruitFlowers, 1900 Newport
Gap Pike. “We cannot tell
you how much we appreciate our friends, family
and colleagues who donated gently used items
for the yard sale” says Marrella. “The
community turnout and support of all involved
was very inspiring”,
adds Carannante. The Treasure Chest Yard Sale
generated more than $1600 to put toward the
annual goal of ten thousand dollars.
The second event was the Pink Power
Happy Hour, held at Lamberti's Cucina, 1300
Centerville Road, on Thursday, June
24th. Mixing, mingling, dancing and donating
took place to raise more than $350 in just
a couple hours. DJ Z kept the enthusiasm
going all night with a fabulous mix of music,
Lamberti’s
provided awesome appetizers & hors d’oeuvres and
served specialty drinks such as the Hope
Bellini and Pink Dreams Martini. Who knew
you could have so much fun raising money?
The group is hoping to have Pink Power Happy
Hours throughout the year and hope to see
old friends and new come to sip and support.
A wine dinner is in the process
of being planned and will be held at Lamberti’s Cucina in the fall. The
group is sure it will be just as big a hit
as the yard sale and happy hour.
The premier event, Treasure the Chest Party & Silent Auction, will be held
on Thursday, September 16th, 2010 from 5:30PM to 8:30PM, also at Lamberti’s
Cucina Prices Corner. “We will be sending out over a thousand invitations
and expect to sell a maximum of 350 tickets” says Marrella excitedly. The
cost is $20 in advance and $25 at the door. There will be a special "signature" drink
and wonderful food and entertainment will cap the evening! “We have been
planning this event since February and it will be here before we know it”,
Treasure the Chest chairperson, Crystal Potter adds.
In addition to all of the above efforts, FruitFlowers
offers pink chocolate covered strawberries
at many of their events as a thank you for
your donation. “Please
stop by our table if you see us at an event and enjoy the sweetness while giving
berry generously”, says Monya Willey, FruitFlowers Marketing Director.
FruitFlowers also has a $5 & $5 deal for customers who mention PINKDBCC.
FruitFlowers will give the customer, $5 off an arrangement of $50 or more as
well as send an additional $5 to the DBCC. Keep
it in mind when placing an order in the future,
you will be gifting to the DBCC on top of the
gift you are ordering!
If you would like to help support FruitFlowers
and Lamberti’s Cucina in
their efforts, please visit www.TreasuretheChest.org.
Priscilla Rakestraw
Delaware Breast Cancer Coalition
111 W. 11th Street, Suite 3
Wilmington, DE 19801
302-778-1102
www.debreastcancer.org
Lorie A. Marrella
FruitFlowers
Incredibly Edible Delites
1900 Newport Gap Pike
Wilmington, DE 19808
302-636-0300
www.fruitflowers.com
Rossana Carannante
Lamberti’s Cucina
1300 Centerville Road
Wilmington, DE 19808
302-995-6955
www.lambertisdelaware.com
